Fabric 100% Silk / Printing method Digital printing / Made In Austria

Details Limited Edition, all seasons scarf.

Dimensions 160cm x 45cm

Selma Prodanovic, Bosnia

THE SCARF’S STORY
I chose this design to depict the inspiring development of Selma’s life journey in Austria. Photos taken in the soft rocks of Cappadocia, Turkey reminded me of one particular image, which mirrored her story.
The photo on the scarf depicts a tree rooted in the rocky settlement. It symbolizes the difficult conditions Selma found herself in and how she managed to develop a strong basis and even be a strong supporter of entrepreneurs against all odds, having no resources at her starting point. The highlighted line as part of the design represents her family, a vital part of her growth and of who she is today.
Designer Kathrine Batliner

Production
The scarf was printed on silk in Imst, Austria. The cutting and sewing of the scarf were realized in collaboration with the company DALLA, a small tailor workshop in Vienna. Andra and Iulia added the final details and packaging, ensuring high standards in quality and a sustainable regional production.

SELMA’S SUCCESS STORY in a nutshell
Selma Prodanovic, founder of Brainswork and 1MillionStartups, was Born in Sarajevo. After moving to Austria in 1991 she first worked in advertising, film production, and as a teacher. After having her two children, finding the right job was a challenge: a woman, a migrant, a mother- were too many variables for companies to hire her. Motivated to help others in a similar situation, she decided to bring her international experience under one roof and founded her own company to support start-ups in their process of becoming successful international businesses.
By today, Selma already helped 300+ start-ups, is co-founder of the Austrian Angel Investors Association, and is working on a European level to connect investors with new businesses. With her initiative 1MillionStartups she reaches out to entrepreneurs, investors and stakeholders alike to create an eco-system of cooperation for a better world.

Selma Prodanovic, Bosnia

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Selma’s Story

Selma Prodanovic, founder of Brainswork, was Born in Sarajevo.  Selma had a very international upbringing. She moved to Austria in 1991 working in advertising, in film production, and as well as a teacher. After having her two children, finding the right job was a challenge: a woman, a migrant, a mother- too many variables for companies to hire her. She decided to bring her international experience under one roof and founded her own company to support start-ups in their process of becoming successful international businesses.

Although the idea was new and the market not developed, Selma was and is very successful and has helped over 300 start-ups. She is also co-founder of the Austrian Angel Investors Association, and is working on a European level to connect investors with new businesses.  Today, with her initiative 1MillionStartups she reaches out to entrepreneurs, investors and stakeholders alike to create an eco-system of cooperation for a better world.

Her ability to create a successful career against all the odds is what inspired her scarf.

 

Achievements

  • #1millionstartups, Founder
  • Rising Tide Europe, Lead Investor
  • Brainswork Group, Founder, CEO
  • Austrian Angel Investors Association, AAIA, Co-founder & Board Member
  • Brainswork, Founder & President
  • IncrediblEurope, Founder & President
  • Business Angelinas, Founder
  • Keynote Speaker on Entrepreneurship
  • Zwischen Stahl und Schokolade, Book author
  • Veuve Clicquot Business Woman Award 2014
  • 101 World of Difference Award 2013
  • MiA 2010
  • Austrian Woman Award 2006

Design brief

The design depicts the inspiring development of Selma’s life journey in Austria. Photos taken in the soft rocks of Cappadocia, Turkey reminded designer Kathrine Batliner of one particular image, which mirrored her story. Cappadocia region has many cultural networks of old underground settlements that tell many stories of ancient times. The photo on the scarf depicts… View Article